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The zRead – Zwift news and industry trends

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Product Photography = More Orders

Website Photography, Online Marketing, Online Ordering, Takeaway, Zwift

“We eat with our eyes”– cliché, but oh so very true.

Think of when you go to a restaurant … open up that menu and have a good look at what the table next to you has ordered - a whole mouth-watering array of deliciousness.

Well, if you have a website – why wouldn’t you want to offer the same experience to your customers online? It’s almost unfair to deprive them of all the scrumptious eye-candy.

Websites with full product photography get 97% more orders on average than those without.* 

Almost double the amount of orders - just from getting some awesome snaps of your menu? Hell yeah!

On top of that, you can also get 2.5 times more repeat customers if your website has product photography. It’s almost too good to be true…


But, if you’re a bit of a sceptic you’ll likely have reservations about getting product photography in the first place - “It’s pricey, takes too much time and what am I going to do with all the leftover food?!” – do any of these sound familiar?

Let’s be clear here – getting product photography is one of the best things that you can ever do for your website.

It’s time that you let go of any misconceptions and doubts. But you may have some questions…

What’s it going to cost?

Look, it’s not going to cost you an arm and a leg so put your credit card away. Restaurants with Zwift can get a professional photography shoot from as little as $150! Give us a buzz today and we’ll get it all sorted for you.

How long will it take?

It’s up to you … the photographer will be ready to go when they arrive, so as long as the food’s done and looking pretty, it should take no longer than an hour! The aim is to be as organised as possible, so make sure to get a family member, friend or staff to help you out on the day.

What about all the leftover food?

That’s a no brainer! Treat your family, friends and staff to a feast or give the food away to your awesome customers – they’ll love you for it. You’ll probably be pretty hungry too after cooking up all the goodies, so why not treat yourself to the delicious spread!

A website with product photography can double* your number of hungry customers – pretty good, hey!


At the end of the day, there’s no way around it – if you want your website to be a success then product photography is an absolute must!

Get your photography sorted today – give us a call on 1300 768 877 or shoot us an email at marketing@zwift.com.au

 

*Photography statistics valid April 2015 and are the property of Zwift International Pty Ltd. 

 

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